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ZEEL launches country's first interactive movie channel

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Zee Entertainment Enterprises Ltd (ZEEL) Thursday announced the launch of '& Pictures', the country's first interactive Hindi movie channel, going on air Aug 18. Apart from showing movies, it will engage audiences through various digital platforms.

Their first step towards being interactive has been the launch of instant movie-making contest -- Never &ing Movie, which has been developed by Experience Commerce (EC), a digital agency, which went live on Aug 5.

This was launched to create a pre-launch buzz for '& Pictures', said ZEEL Marketing head Akash Chawla and added: "While people are giving their inputs, a machinery at the back-end is aggregating the content and finalizing the script."

The website was built in just five days and the users shared their inputs via Twitter and Facebook.

A step-by-step process, the contest saw people giving out names for the movie, followed by story writing and with about over 1950 live feeds on Twitter. Four scenes of the movie have already been closed.

Sandip Maiti, CEO & chief creative officer, EC, said: “By keeping movie at the core of our engagement idea and live-blogging the co-creation process in record time, we felt we would possibly deliver the most relevant experience for the audience.”

He said the response to the website has been encouraging and added that the EC team delivered a staggering 30 percent engagement rate, triggering participation from more than 400 cities.

Maiti further explained that the users' experience was amplified using technology - front-end HTML5 and CSS3 targeting mobile platforms besides the desktop, built on a robust back-end infrastructure.

“This was a mobile-led design and the key thing we cracked was simplicity. The result was mindboggling -- the campaign received 40 percent traffic from mobiles and gained more than 18,000 fans and trended 'GiveMovieNamesWithAND' for well over six hours,” added Maiti.

The crowd sourced movie will be released Aug 12 with a proper title.

Some of the movies that will be beamed on the channel include big ticket movies like “Chennai Express”, “Besharam” and the "Zanjeer" remake.

Talking about the name of the channel, Bharat Ranga, CCCO, ZEEL, said: “The Ampersand sign in & Pictures signifies 'udaan' (flight) and 'neev' (rooted) and celebrates the duality of contemporary Indians.”

He added that the channel is catering to the masses and it will be available on all DTH and cable platforms. It is staring in India first and later they will take it to foreign shores also.

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Pooja Bhatt yet to finalise actress for 'Cabaret'

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Actress-filmmaker Pooja Bhatt is in no hurry to cast an actress for her next production "Cabaret". She says that a newcomer or someone willing to reinvent herself, who possesses good acting and dancing skills, would be apt for the role.

Randeep Hooda has been finalised to essay the male lead in the film, while the hunt for the leading lady continues. Kaustav Narayan Niyogi will make his directorial debut with "Cabaret".

"Yes, the hunt (for an actress) is still on. I don't want to be in a hurry because I need to cast the right actress for this film. 'Cabaret’ is a very special film and it demands an actress who can act as well as dance, which is a rare combination in itself,” Pooja told IANS.

"It is going to be difficult to find the right actress. We are looking for somebody completely new or someone who wants to reinvent herself," she added.

Pooja says she admires writer Shagufta Rafique, who has worked with the famed Bhatt banner Vishesh Films on movies like "Woh Lamhe", "Murder 2", "Raaz 3" and even "Aashiqui 2". However, Rafique is not involved with "Cabaret".

"I have great admiration for her. This woman has come up from very difficult circumstances. She is an asset to our company. She is not a trained writer, but you can see she has delivered so many hits, her work speaks for herself.

"She is not really involved With this project ('Cabaret'), but I must say she is one person who responds with her heart and not from her head,” said Pooja.

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Aashiqui 2 completes 100 days

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T-Series and Vishesh Films, Aashiqui 2, is a simple, uncomplicated musical love drama released on 26th April 2013 with Aditya Roy Kapur and Shraddha Kapoor in the lead. The movie that crossed Rs. 100 cr at box-office is still running successfully since its release.

Prabhat Talkies in Solapur is one such theatre who will be a part of the movie’s celebration in completing 100 days of running since day 1 of the release this week.

A romantic musical drama directed by Mohit Suri saw a fresh pair Aditya Roy Kapur and Shraddha Kapoor in the lead. This film with a fresh lead was opened to an unprecedented response unanimously across theaters in the country. Made in the humble budget of Rs. 10cr, Aashiqui 2 has shown a successful stint at the box office by reaching the Rs. 100 cr.

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A R Rahman composes ‘The Sound of Freedom’

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A.R. Rahman’s music has a lot to offer – heart warming melodies, majestic orchestration and foot-tapping tunes. But there is another side to Rahman’s music that plucks the very heartstrings of every patriotic Indian. Be it Roja (“Bharat Hum Ko Jaan Se Pyaara Hai”), Maa Tujhe Salaam (“Maa Tujhe Salaam”, “Gurus of Peace”), Rang De Basanti (“Khoon Chala, “Lalkar”, “Khalbali”), Rahman’s music has always had a deep connection with his motherland and every time Rahman composes songs with a patriotic touch to them, the melodies soar and the nation finds itself singing his tunes in perfect harmony, united by the power of music!

Mr. Rajat Kakar, Business Head – ‘Home Entertainment Services by Sony DADC’ says, “The Independence Day this year comes at a time when the people are fighting against the many socio-political ills that plague our country. The Sound of Freedom is an attempt on our part to remind all of us that no matter what, India will prevail and that among the many discordant sounds, we shall again find the sound of freedom, a sound that will unite all of us – just like Rahman’s music does.”

The track list includes some of Rahman’s most uplifting compositions over the years such as Tu Mun Shudi (Raanjhanaa), Infinite Love (Infinite Love), Maa Tujhe Salaam (Maa Tujhe Salaam), Rang De Basanti (Rang De Basanti), Jaage Hai (Guru), Gurus of Peace feat. Nusrat Fateh Ali Khan (Maa Tujhe Salaam), Khalbali (Rang De Basanti), Chale Chalo (Lagaan) among many others.

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Fly high on Disney planes

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Ever wanted to possess cute planes with blue eyes and more? Your wish has come true in the form of air racers like Dusty, Ishani, Skipper and Ripslinger, which featured in Disney's forthcoming production "Planes".

Disney Consumer Products (DCP) India has launched an exclusive collection of toys, fashion items, home décor items and lifestyle and publishing products that are featured in the film. You can choose from your favourite "Planes" stars like Dusty, Ishani, Skipper, Ripslinger and El Chupacabra.

"Disney Consumer Products' planes collection is a fun filled range that will bring hours of fun to kids," said Roshini Bakshi, managing director, Licensing and Retail, Disney UTV, in a statement.

"Cars’ is one of the popular franchises amongst kids and families and with the addition of planes we are confident of bringing home some more magic through the exciting new Planes range," she added.

The comedy-adventure film, set to release Aug 23, features Dusty with the voice of actor-comedian Dane Cook, Ishani, whose voice has been lent by actress Priyanka Chopra, Skipper with actor Stacy Keach’s voice and El Chupacabra with actor Carlos Alazraqui’s.

The planes merchandise is priced between Rs.45 and Rs.6,999.

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TV will be suicidal right now: Richa Chadda

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Bollywood actress Richa Chaddha, who will be seen in a cameo in Anil Kapoor's TV series "24", has no plans to do television full time.

"I won't be entering the TV industry because I don't think any young, busy actor will have time and commitment to give to TV. At least I don't have it at the present stage. I am doing a cameo in '24'," Richa told IANS.

"It will be suicidal to do TV right now. It is not like the west where actors can have careers in films and TV at the same time. I am talking about successful film actors. I don't think I have the commitment to give to TV. All I could spare was what I needed for '24'," said the actress who has been seen in films like "Gangs of Wasseypur" and "Fukrey".

The show "24" is based on the American series of the same name. It has been written by Rensil D'Silva and produced by Anil.

Talking about the show, she said it will change the face of Indian Television.

"I wanted to work with the production. I know how hard Mr. Kapoor is working. He believes that this is the future of television. It is a series that will change the face of Indian TV from the saas-bahu soaps to something, which is a series kind of thing," she said.

The actress did not reveal her role in the show.

"I can't talk about it. That decision is with the makers. As they seem fit, they must reveal the character. It is interesting... something that someone has not seen me do before," she said.

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Your job half done if styling is right: Deepika Padukone

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She fits the role of a modern young woman to the T, but "Chennai Express" pulls Deepika Padukone out of that zone and presents her as a traditional southern Indian girl. The actress says styling and costumes are the key to good performances.

"The get-up helps a lot...your job is half done if your styling is right," said Deepika

"If I am shooting in a village and the way that is created, it (the character) comes automatically. When you are in the (right) clothes and in the world of the film, you give it that much more automatically," she said.

If "Race 2" saw her portraying a sensuous look, in "Cocktail" she was presented as the carefree modern girl, while "Yeh Jawaani Hai Deewani" saw her as nerd. The actress said that her different looks have a lot to do with the story and the character she plays.

"It is not about whether I have a say or not. It all depends on the character I am playing. I could not have dressed like this (as a traditional in 'Chennai Express') in 'Race', in 'Cocktail' or 'Yeh Jawaani Hai Deewani'. I do have sessions with my stylist and my director. It is not a conscious decision to look different," Deepika told IANS in a group interview.

She doesn't plan her films either and added: "'Cocktail' was modern, 'Yeh Jawaani Hai Deewani' was a mix and 'Chennai Express' is traditional."

She admits taking interest in her looks, but feels that stylists and their team deserve appreciation for designing the right look for her.

"I do take an interest a little bit. But I trust that the experts know what they are doing. We walk away with the credit, but the people who work behind the scenes are good.

"I tell them what I am comfortable with or not. But sometimes their job is to take me out of my comfort zone if it works for the film," she said.

She looks fresher with each film.

"I guess love and happiness makes you feel like that. The success of my films is reflecting...love from my fans," she said.

Deepika works on a different philosophy when it comes to work

"Forget beauty and brains, life is about heart. I don't think from my mind at all, which a lot of times my friends shout at me about. I feel creativity should be there. I hope that I continue to work in the same way and that it does not change," she said.

Directed by Rohit Shetty, "Chennai Express", which also stars Shah Rukh Khan, hits theatre Friday.

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No clarity yet on 'Thalaivaa' release

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There is no clarity whether Vijay-starrer Tamil action-drama "Thalaivaa" will come out or not in the state. Now, government intervention has been sought in the matter.

Tamil Nadu Oppressed Students Revolutionary Force, a students' body, Wednesday threatened violence if "Thalaivaa", produced by Chandraprakash Jain, will be screened in the state. Following the threat, multiplexes stopped advance bookings for the film.

According to the group, the distributor of the film, Vendhar Movies, have not paid the tax on the money they invested in the movie. They also alleged that the money has been earned by exploiting students of SRM group of educational institutions.

Directed by A.L. Vijay, "Thalaivaa" also features Amala Paul, Ragini Nandwani and Abhimanyu Singh. The film, being distributed by Vendhar Movies, who own SRM group, one of the biggest educational institutions in the state.

"The group has alleged that Vendhar Movies has invested a large sum of tax-evaded money in the film and believe that the money was earned by exploiting the students of their institutions. They have threatened to resort to violence if the film is released in the state," said a member of Tamil Nadu Theatre Owners Association (TTOA).

After the emergency meeting Wednesday between producer of "Thalaivaa" and TTOA, consensus could not be reached.

"We have requested actor Vijay and his father S.A. Chandrasekhar along with the director of the film to seek the government's intervention. We can't take the issue lightly because the film is expected to hit nearly 500 theatres in Tamil Nadu, therefore, we need to beef up the security," the TTOA member said.

On Wednesday, a group also alleged that "Thalaivaa", which means leader in Tamil, is a political film and is believed to be taking a dig at some sensitive issues.

Actor Vijay, however, clarified that the film is apolitical.

The release of the film in other states as well remains unaffected. And it will release in the overseas market as per schedule.

"We're not sure about the situation in Tamil Nadu, but we have been asked to release the film here by the overseas distributor," said a distributor of "Thalaivaa" in the US.

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Big B to recite couplets with Shankar-Ehsaan-Loy's music

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Megastar Amitabh Bachchan, will lend his distinct baritone to couplets by writer Prasoon Joshi's poetry and composer trio Shankar-Ehsaan-Loy's music.

It will be performed live as part of Star India's 'Saath Hain Hum Uttarakhand' initiative to raise funds for the rehabilitation of the flood-struck state.

The musical act, to be staged Aug 15 in Mumbai, will weave Joshi's event anthem - "Mera Desh" - into a song performance by acclaimed classical singer Shankar Mahadevan, and a poetic rendition by Amitabh. Big B is happy to lend his support.

"The noble initiative is an opportunity for the entire Hindi film industry to stand by the very people who have showered us with unconditional love and have made us who we are," Amitabh said in a statement.

"We have come together to ease the pain of fellow men who suffered the agonising pain that this unprecedented calamity brought with itself," he added.

Talking about the anthem "Mera Desh", writer Joshi said: "It is about reinstilling lost faith in people, which is fundamentally shaken after the Uttarakhand tragedy."

Composers Shankar-Ehsaan Loy believe "music is a great healer".

"Our effort is to alleviate the sufferings of people through this musical rendition of
'Mera Desh'. Mr. Bachchan's reassuring and affirmative voice, coupled with Prasoon's thought-provoking lyrics, have made this anthem even more potent. We hope that our humble tribute is successful in mustering mass support for Uttarakhand," they said in a joint statement.

The act will be part of a seven-hour marathon fund-raiser for Uttarakhand this Independence Day at the NSCI Grounds in Mumbai. The entire advertising revenue from the event, organised by Star India Network, will be donated to NGOs working towards relief efforts for Uttarakhand, where flash-floods in June this year caused virtual paralysis.

The gala event will be telecast live on key channels of the Star India Network.

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Ranbir has a lengthier role in 'Roy'!

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Director Vikramjit Singh's film "Roy" will see Ranbir Kapoor in a lengthier role and he reportedly has a 45-day shooting schedule for the movie.

There were reports that Ranbir will make a guest appearance in the film and setting the rumour to rest, a core member of the film's team said: "Ranbir has 45 days of shooting in 'Roy'. So you decide if that qualifies as a guest appearance. And Arjun Rampal has more-or-less the same number of dates. Jacqueline Fernandez has a double role."

The source further added: "It's a love triangle among Arjun, Ranbir and Jacqueline. The dramatic conflict is between the two guys...something like Ranbir's dad Rishi and Rakesh Roshan's equation in 'Aap Ke Deewane', though very different plot-wise."

Further probing revealed that Ranbir was very keen to have Arjun on board for "Roy".

"The two got along famously during 'Raajneeti' and had sworn to obtain themselves more time together at the first opportunity. 'Roy' is a two-hero film and Arjun suited the other role to perfection."

"Roy" producer Bhushan Kumar confirmed it's a two-hero film and Jacqueline has a double role.

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My film on M.F. Husain not a biopic: Barkha Roy

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Barkha Roy, sister of yestyeryear actress Reena Roy, is producing a film on M.F. Husain's journey and says that it's not a biopic.

Titled "My Friend Husain", it is being directed by Bhavana Sresht. Brkah has incorporated a special song in the film as a tribute to the late artist.

"Currently I am busy recording a song, which will be a tribute to him. The film is not a biopic, it's a docu-feature where his close friends will be speaking about him," Barkha told IANS.

"The tribute song will be shot at Nizzamuddin (in Delhi) as he spent half his life at the Nizamuddin dargah. In the tribute song, you will only see people related to art world," she added.

Barkha will send the film to festivals before releasing it officially.

"We will first take the film to the festivals before releasing it. It is an one hour 20-minute film. We have shot the entire project, so it's almost ready," said Barkha who had earlir produced Bollywood films "Sanam Teri Kasam" and "Karishmaa".

Husain died in 2011. He was 95

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Anu Malik to compose for 'Border 2'

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Remember hit songs "Sandeshe aate hain" and "Hume jabse mohabbat"? The chartbusters of 1997 from blockbuster war movie "Border" were composed by Anu Malik, who will now score music for "Border 2".

J.P. Dutta, who had directed the first film, will go behind the camera for the second movie too.

"J.P. Dutta just called up and asked me to compose for 'Border 2'. In his signature style he said, 'Hi Anu, we're on.' He's also planning 'Border 3' and 'Border 4' in the future," Malik said in a statement.

Malik had worked with Dutta in "Refugee" too.

The story of "Border", which starred Sunny Deol, Akshay Khanna, Suniel Shetty, and Pooja Bhatt among others, was inspired by the Battle of Longewala and the sequel will also be based on some real incidents.

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For Imran, working with familiar people fulfilling

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Bollywood actor Imran Khan, busy shooting for "Gori Tere Pyaar Mein", says that working with familiar people on a different project makes things easier.

"Gori Tere Pyaar Mein" is being directed by Puneet Malhotra, who had directed Imran in "I Hate Luv Storys". His leading lady in the film is Kareena Kapoor, with whom he did "Ek Main Aur Ekk Tu".

"I am currently shooting for 'Gori Tere Pyaar Mein'. I am working with Puneet for the second time. Also, for the first time I am repeating the heroine.

"It is a nice environment as Puneet and I have a great working relationship. Also, Bebo (Kareena) and I got on so well in 'EK Main Aur Ekk Tu'. We carry that relation forward. It has turned into a fulfilling work environment," Imran told IANS.

The actor added that familiar team makes work process easier.

"Filmmaking is a creative process, you have to figure out another person's sensibilities and it takes time to figure each other out and get in sync. This is much easier," he said.

Imran believes that it is important to enjoy one's work.

"We are able to work much faster. It is a great reminder to me of how important it is to enjoy the process of your work. You have to like the work you are doing. The six months, which I spend working, I can't waste that time of my life," he said.

Imran's next is Milan Luthria's "Once Upon Ay Time In Mumbai Dobaara".

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'Chennai Express' a typical sambar-and-sandalwood creation (IANS Hindi Film Review)

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Film: "Chennai Express", Cast: Shah Rukh Khan, Deepika Padukone, Director: Rohit Shetty, Rating: ***

Dammit! No out-takes!! Is this really a Rohit Shetty film? Every film of the "Gol Maal" director has so far ended with out-takes giving us entertaining glimpses from during the making of the film. Here those trademark Shetty out-takes are replaced by a Honey Singh track which celebrates Rajnikanth and the lungi.

The rest of the film resembles those typical sambar-and-sandalwood creations by K. Raghvendra Rao, and worse still, Raj Kanwar's "Dhai Akshar Prem Ke" where Aishwarya to escape her parental wrath at her elopement, introduces to her family a man she has just met as her soul-mate.

Of course, there are the flying cars exploding in the air to make sure we know that all said and drummed, this is a Rohit Shetty presentation.

Packaged with pickled precision, peppered with just the right doses of naughty jokes and precocious pranks that go well with Shah Rukh's 40-year-old brat's act, "Chennai Express" is the kind of non-toxic comic entertainer where the most damaging double-entendres you'd get is a Tamil word that sounds like Angelina Jolie's name.

Come again?

That brings me to another major hurdle in the heap of hilarity that Shetty builds so meticulously in the first-half.

The generous outflow of Tamil that seems initially engaging (more so, since Shah Rukh shares our non-comprehension of the rapidfire Tamilian cloudburst that accompanies Deepika's quicksilver character) begins to come in the way as the narration grows older and runs out of energy.

But then there is the sprightly Deepika as the runaway Tamilian girl who piles on to the North Indian mithaiwala stranger to escape marrying the boorish fiancee back home in her village in Tamil Nadu.

We've seen Kareena Kapoor do the chirpy runaway train traveller in "Jab We Met". Deepika brings a special filtered-coffee flavour to her chirpy character. Even that broad hammy accent grows on us.

Yes, we like! Here she is is the only Rohit Shetty team member (and I use the term 'team' since Shetty generously credits the direction to himself and his team) who seems to have a firm grip over her rudderless dithering character.

Deepika plays Meena Amma with flavourful flourish. She is specially delightful in three key sequences, two of them comic and the other unexpectedly sombre.

In the sequence where her character turns into a sleeping, kicking and convulsive zombie, she's unbelievably goofy. It's not just Shah Rukh who gets a kick out of that scene.

Would Rohit Shetty please do a full-fledged out-and-out comedy with Deepika? That, "Chennai Express" is not. It is a half-hearted but laugh-hearted effort that makes the fatal error of taking itself too seriously.

Towards the end when the utterly shammed climactic fight ensues, we even have a long speech by Shah Rukh on the social status of the girl child.

Not now, please!

As we squirm at the attempt to turn comedy into a serious business we look back at the rest of the film with some amount of warmth and affection.

Some of the long shots of the train winding through green acres is breathtaking. And Shah Rukh's first meeting with Deepika's father over a bridge over a fast-flowing river is shot with amazing brio.

There's a wonderfully-shot sequence where Shah Rukh has to carry Deepika to a temple over hundreds of steps. Deepika here goes from amusement and mockery to a sense of belonging and pride in her man's arms. It's a moment built with care and love.

But then, such tender affection really has no place in this comedy of cultural dispossession where the Punjabi boy Rahul gets embroiled in Tamil girl Meena's family affairs and comes out... well not quite wiser. But filled with self-mocking laughter.

Shah Rukh pokes a whole lot of good-natured fun at his now-aging lover-boy persona. There are tongue-in-cheek references to "Dilwale Dulhaniya Le Jayenge" and several other Shah Rukh Khan films and songs including the introductory South Indian lines from the "Jiya jale" song in "Dil Se".

All these self-tributes work better than what Puri Jagganath did with the Bachchan persona "Buddha... Hoga Tera Baap".

Rohit Shetty is more in command of his canvas here than in his last comedy "Bol Bachchan". But the self-deprecatory laughter is still not good enough. Somewhere you feel the one-line plot (okay, if not one then two-line plot) is stretched into an unwelcome second-half where nothing really happens. Even the humour tracks stops short beyond a point.

But there is some genuine steam and spark in the early part of "Chennai Express".

Towards the beginning of the train journey when Deepika and Shah Rukh play a kind of antakshari of Hindi film songs to put the goons off her trail, Deepika completely overshadows her kingly co-star, who should be okay with being upstaged by his female co-star.

After all he has given Deepika priority over his own name in the credit titles. And Deepika takes the lead very seriously. She has never looked better and never been funnier on screen without even trying too hard.

But then the plot and the situations let her down. The antakshari-speak that was amusing in the beginning recurs during a stale fight sequence in the second-half.

We are no longer laughing. Not when Shah Rukh's purported big chase sequences end in embarrassing deadends. Not when an item song with incoherent words and even more misguided logistics pops up like a joke whose punchline has gone missing.

Through all of this, Shah Rukh Khan braves it with a delicious sense of self-mockery bordering almost on a masochistic absence of heroic pride.

Yes, he likes it when the joke is on him. But that happens once too often here.

So it's finally here. The film that all Shah Rukh Khan fans (which covers half the hemisphere) has been waiting for. The good news first. "Chennai Express" is a pleasant and likable film in parts. The bad news is, it does nothing for Shah Rukh Khan's imdomitable star power except to tell us he can still play a 40-year Rahul without faltering.

That we already know.

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Big B to shoot for 'Mehrunnisa' in Lucknow

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Mega star Amitabh Bachchan would be shooting for Sudhir Mishra's next film 'Mehrunnisa' in the old city of the state capital, some time after Eid, sources said Friday.

A lavish stage is being erected in the Chowk area for the shoot, which will see Big B, as Amitabh Bachchan is popularly known, Rishi Kapoor and the main lead of the film, Chitrangada Singh, shoot in the city.

Permission for shooting has been sought by the film unit for places like the Chowk, Bada Imambada, La Martinere Boys' College and Colvin Taluqdar's College.

The film is a tale of two friends who meet again after a span of 40 years. The script was written in 1996 by director Sudhir Mishra, and revolves around the friends, who fall in love with the same woman and get separated. The woman they both sought, played by Chitrangada, re-enters their life when they are in their 60s.

The tale that the film tells begins in 1945 and spans four decades.

'Mehrunnisa' is produced by Nikhil Advani. Director Sudhir Mishra hails from Lucknow.

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'Regional cinema allows risks with subjects'

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Exploring regional pastures with Marathi film "72 Miles - Ek Pravas", about a young boy who makes his journey into self-actualisation against the backdrop of rustic India, Ashvini Yardi of Grazing Goat Pictures says "limited" viewership of vernacular movies allows filmmakers to take risks with subjects.

"I personally feel that with regional cinema, one can experiment and take risks with subjects as the region you are catering to is usually limited," Yardi told IANS in an interview.

"For example, one knows that a Marathi movie is essentially catering to only Maharashtra, unlike a Hindi film which covers a diverse part of the country, each part with its unique culture and tastes," she added.

The former programming head of leading Hindi general entertainment channel Colors, Yardi joined hands with Bollywood star Akshay Kumar to create film production banner Grazing Goat Pictures. Together, they produced the critical and commercial hit "Oh My God!" in 2012 and are targetting regional cinema in a big way.

"72 Miles - Ek Pravas", releasing Friday, is their second project.

While "Oh My God!" was inspired by a Gujarati play, "72 Miles - Ek Pravas" is based on a novel.

Marathi films, in Yardi's opinion, are "very humble". "They are simple yet impactful," she added.

While Bollywood is considered the epicentre of Indian cinema, a lot of producers, having started with Hindi films, seem to be branching out into regional realms.

"We (Akshay and I) wanted to create a production house where the focus would be to primarily make quality creative films - both full-length and shorts. This meant that the foundation would be the script and the subject of the film, irrespective of the genre or language.

"When I came across the novel '72 Miles: Ek Pravas', I was so enchanted by the story that I knew this had to be our next project. So, the story was our biggest pull. We are now ready with a set of another two regional movies - 'Anntar' (Marathi) and 'Baji in Problem' (Punjabi)," said Yardi, whose creative mind gave Indian television an uplift five years ago.

"72 Miles - Ek Pravas", which received a positive response at the recent London International Film Festival, explores a coming-of-age journey of 13-year-old Ashok and the companionable relationships he makes through his journey in post-independence India.

As far as adapting books or plays is concerned, Yardi said it is all about being "extremely content driven," adding that it is not an out-of-the way effort to "break through the clutter".

"It's more about gut instinct. The need to bring differentiated content to the masses is needed now more than ever only because of the evolution of cinema and a whole plethora of choices that are available in the market to sustain one's interest," she said.

That it certainly is - with the apparent co-existence of sex comedies, erotic thrillers and the like, as well as intelligent, hard-hitting, subject-with-a-soul kind of films.

"Cinema or films are a mode of escapism. People watch films to coexist and experience a life that they normally wouldn't, unlike television, which works on the principle of identification or empathy with the characters," Yardi said.

"Films are made for the purpose of entertainment and indulgence and I believe it's only a prerequisite of the industry that films with various themes and genres have to be made. If I like romantic films, you wouldn't necessarily fancy them as well. Hence it's a matter of choice and mindset. I might be in the mood for a thriller today and probably sci-fi tomorrow," she explained.

Having said that, what are the other Bollywood films in the pipeline for the banner?

"There is a Bollywood film called 'Fugly' that we are currently doing. This will be an exciting project with a lot of new faces and a great entertainment appetite. We also have picked up rights for a Tamil movie, which again is based on a true incident, but in the comedy genre," Yardi said.

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I try to make eating fun for kids: Karisma Kapoor

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If as an actress she looked convincing in the role of a mother in films like "Raja Hindustani" and "Rishtey", off-screen Karisma Kapoor is playing mom to her two children with a similar conviction and making them adopt healthy eating and lifestyle habits.

For health-conscious Karisma, it is important to promote healthy eating habits at home. Since that's a task in itself, she tries her best to make eating fun for her children.

"I try to make eating fun and interesting. For instance, I tell them broccoli looks like a tree, so they think they are eating trees," Karisma, mother of Samaira, 8, and Kiaan Raj Kapoor, 3, told IANS.

Her motto is to give healthy food to her children, who also don't make a fuss.

Karisma doesn't follow a food chart, but likes to keep her plate colourful.

"We eat regular dishes like rice, vegetables and continental cuisine. I like to have colours on my plate. I love different colours of capsicum and also salad," she said.

Which is her favourite grocery store?

"I love going to the Godrej Nature's Basket store in Bandra. The health food section has lots of varieties," the 39-year-old said.

Along with diet, Karisma also gives importance to workouts. What's more, her daughter also joins her at times.

"I am not a gym person. I prefer walking or doing yoga. When I do yoga, my daughter joins me whenever she can," she said.

Although she professes to a healthy diet, Karisma confesses that she over-indulges in food during celebrations or while holidaying.

"After a good vacation or festivals, I put on some weight because we eat a lot. I generally like to wear black. I slip into loose tops with pants or a salwar kameez at that time," said Karisma, who defines her style as sophisticated and chic.

Seeing her glowing skin, many would think she slaps lots of moisturisers and other beauty products on her face. But she denies following an elaborate beauty regime.

"I don't do much. I drink a lot of water and try to keep things as simple as possible. I apply cream and make sure not to sleep with makeup on and use sunscreen," said the actress-cum-radio jockey with a peaches and cream complexion.

A successful actress of the 1990s, Karisma quit acting after her marriage to Delhi-based businessman Sanjay Kapur in 2003. The two divorced last year.

Not too active on the big screen any more, Karisma made her radio debut in 2012 with "BIG Memsaab" on 92.7 BIG FM and is happy to connect with women across India.

"I love my radio show. I get to help so many women; so it makes me feel good. They even write back to me saying that the tips (related to beauty, style and fitness) were helpful," said Karisma, who had been in the Hindi film industry for almost 25 years.

She essayed numerous roles in her long career and is satisfied with her work.

"I feel lucky as I got to play a variety of roles. Women-centric roles were there earlier too. I was a part of 'Zubeidaa', 'Fiza' and 'Biwi no.1', which are all women-oriented films," said Karisma, who is open to any interesting project.

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Raashi Khanna combated mosquitoes for 'Madras Cafe'

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Dancing around trees is common for actresses, but battling mosquitoes and power cuts is not. Newcomer Raashi Khanna, who is making her debut with director Shoojit Sircar’s forthcoming spy thriller “Madras Cafe”, went through all these tough experiences.

The Delhi girl was not part of the Sri Lankan leg of the film's shoot, but she admits that her stay in Kerala for the movie was wonderful until, of course, when mosquitoes interrupted.

“There were no (Sri Lankan) jungles for me. I shot in Kerala where I enjoyed the food and Shirodhara spa massage. Only mosquitoes bothered me! We were all using mosquito repellants,” Raashi told IANS.

Erratic electricity supply was another botheration.

“There was electricity issue. Once I got up around 4 a.m. and I saw Shoojit on a scooter, looking out for an electrician. That was funny,” said the 22-year-old, who plays the wife of an army officer, essayed by John Abraham in the movie.

“Like any other army officer’s wife, Ruby (her character) lives in constant fear and is lonely,” she said.

"Madras Cafe" releases Aug 23.

The model-turned-actress was initially unsure about playing the role.

“I was happy to be cast opposite John, but I was also nervous. I wasn’t sure about the role, but Shoojit believed in me,” said Raashi.

She says the movie's cast and crew helped her feel comfortable on the set.

“I was nervous and excited on the first day. John and Shoojit never made me feel like a newcomer. I had earlier done workshops with Shoojit and he didn’t shout at me while shooting, so that made me feel comfortable,” said Raashi, a graduate from the capital’s Lady Shri Ram College for Women.

John, she says, is "down to earth", and added: "He helped me with my lines also.”

Raashi has already signed another film under John’s production house - John Abraham Entertainment Pvt Ltd. While she didn't share the details of the new film, she readily revealed how John gave her fitness tips.

“John advised me to eat after every two hours to maintain energy level. He also told me the importance of gymming and eating right,” she said.

Raashi had earlier shot for a Tata Sky advertisement, which got her noticed. She went for the audition of "Madras Cafe" and bagged the role.

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Bollywood sends out Eid-ul-Fitr, Teej greetings

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On the occasion of Eid-ul-Fitr and Teej, Bollywood celebrities like Shabana Azmi and Mahesh Bhatt sent out greetings to their friends and fans, urging everyone to spread love and peace.

A string of celebrities like Farhan Akhtar, Abhishek Bachchan, Sonakshi Sinha, Nargis Fakhri, Mallika Sherawat, Neha Dhupia, Jaaved Jaffrey and Arbaaz Khan wished the humble "Eid mubarak", while others gave out extended wishes too on social networking site.

Here's what they wrote:

Akshay Kumar: Thanks to Shoaib (his character in "Once Upon Ay Time In Mumbai Dobaara!"), got a chance to get better acquainted with the Muslim culture. Wishing you all Eid.

Shabana Azmi: Sabhi ko Eid Mubarak Aman aur Dosti.

Bipasha Basu: Eid mubarak to all. Looking forward to some yumminess on set today.

Sandhya Mridul: Eid Mubarak all, even though religion needn't tell you to treat people with love and compassion today's a good to start. Love peace happiness.

Punit Malhotra: Eid Mubarak all my Muslim friends. Almost a day off for me and I don't know what to do with myself. Hoping to get some great biryani.

Sanjay Gupta: Eid hai, weekend hai, mausam hai, filmein hai, daawatien hain. Aur Kya chaahiye yaaron. Eid Mubaarak.

Explaining the importance of celebrating Teej, filmmaker Mahesh Bhatt posted: Teej celebrates the victory of a wife's love for her husband, a key factor in Hinduism, symbolised by the union of Lord Shiva and Parvati."

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Richa Chadda to play shy girl in 'BAD', 'Ishqueria'

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Bollywood actress Richa Chadda has till now played the loud and bold girl on screen. With new movies "BAD" and "Ishqeria", she is ready to break her image with the role of a shy and conservative girl.

Richa's acting talent has been widely appreciated in films like "Gangs of Wasseypur" and "Fukrey". But she is hoping to give the audience a different taste of her talent with her forthcoming projects.

"I have played a shy girl in 'BAD', a girl who is conscious and dreamy. Even in 'Ishqeria', I play a girl who is shy and conservative," Richa told IANS.

The actress also said that "BAD" is not a gangster film.

"It is not a gangster film. A gangster is someone who has organised crime and has a large number of people working for him. 'BAD' focuses on a particular episode of Charles Sobhraj. It has nothing to do with a gangster film. I won't risk typecasting myself," she said.

Talking about her role, she said: "I play a law student and not a gangster."

One schedule of the film is over, and Richa says, as of now, the team has "a long way to go".

"The first schedule was shot in Udaipur. We have some in Bangkok and some in Goa," she said.

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