Vir Das, known for his unique class of comedy on and off the big screen, has stepped out of his comfort zone to play a dark character in "Revolver Rani".

Bollywood actress Kangana Ranaut will be seen playing the lead in the film, which is releasing April 25.

"Vir Das has done a completely different role this time. He is playing the role of Kangana's toyboy, who does some desperate things to woo her for his ulterior motive," said a source from the team.

"He has played a very different character and we are sure that people would be surprised to see him in such a role as he always does comedy," the source added.

Varun Dhawan-starrer “Main Tera Hero” has earned over Rs.20 crore in its opening weekend.

The entertainer has collected a whopping net amount of Rs.22.73 crore in its opening weekend, said a statement.

Directed by David Dhawan and produced by Balaji Motion Pictures, actor Tusshar Kapoor is happy with the figures as the movie performed well despite the World Twenty20 final between India and Sri Lanka in Bangladesh April 6.

It is a mix of the commercial content, Varun's screen presence and the movie's promotions that have worked in favour of the entertainer, says an expert.

“So, ‘Main Tera Hero’ withstood the opposition of the two big T20 World Cup matches (with India playing) to safely collect a Rs.20 crore+ weekend, cheers,” Tusshar, the brother of producer Ekta Kapoor, tweeted.

Released in approximately 2,500 screens, the movie was made under a budget of around Rs.50 crore.

“‘Main Tera Hero’ is more commercial than ‘Jal’, which also released on April 4. It’s got the combination of Varun and David and since it is produced by Balaji Motion Pictures, it is well promoted,” Rajesh Thadani of Multimedia Combines told IANS.

“Jal” on the other hand, is directed by first-timer Girish Malik and stars Purab Kohli as the lead actor.

“It is for a select audience, so it earned less than Rs.50 lakh in three days,” said Thadani.

Actor R.Madhavan has urged citizens to be a responsible "aam aadmi" (common man) and to step out and vote for the love of their country.

The general election started Monday.

"This is most important election of our (country's) history and I would want everyone to go and vote," Madhavan said at an event here.

"This is the biggest responsibility you can show as an aam aadmi (common man) and I am not talking about any political party here, I am talking about common man.

"If you love your country, then do vote. Don't sit at home that day and enjoy. Let your voice be heard by the entire nation, world," he added.

Besides him, various other Bollywood celebrities like Sidharth Malhotra, Ranbir Kapoor and Aamir Khan have been appealing to citizens to cast their vote.

Actress Kangana Ranaut says her next movie "Revolver Rani" has the flavour of a pulp fiction novel by Hindi writer Ved Prakash Sharma.

Talking about the movie, Kangana said: "This is actually a character of a neurotic and the woman who we are going to see and the film that we are going to see is very exciting just like Ved Prakash Sharma's novels that you find on railway stations. That's the kind of treatment the film is carrying."

"It's very exciting. Its total pulp. The woman is negative, brutal and very exciting," added the star of latest hit "Queen".

"Revolver Rani" is releasing April 25 and its promotions have not started yet. Kangana says it is a conscious decision to go low on promotions.

"We have consciously decided that a film like 'Revolver Rani' which is being made on small scale doesn't need a promotion of eight weeks. I think it's been a conscious decision to promote the film in two to three weeks only," said Kangana.

The comedy drama, directed and written by Sai Kabir, also stars Vir Das and Piyush Mishra.

Shahid Kapoor is passionate about cars. He loves them in the color Red. He has recently bought a red Porsche in addition to his earlier red Jaguar. However, what is interesting is that all his cars have a similar number plate and showcase the number 7.

Insiders says that while Shahid is not generally superstitious, he does find the number 7 quite lucky.

Ironically he shares this luck with another Bollywood star. Even Aamir Khan finds number 7 lucky and all his cars sport the same number plate.

While Shahid Kapoor car number is 7000, Aamir's is 007.

Superhero actor Andrew Garfield who is all set to essay Spiderman, visited Singapore to promote The Amazing Spiderman 2 for Earth Hour along with girlfriend Emma Stone.

When asked about Bollywood, the actor jokingly said he would have to learn to dance! "Ï know its pretty big. Its pretty cool. You have to learn to dance!!"

When asked if he knew any actor he immediately spoke about Irrfan Khan!

"Yes, Irrfan Khan! He was in the first Spiderman movie in 2012 and I think he's a fantastic actor!!"

Award-winning Indian actress and director Nandita Das and head of Godrej India Culture Lab Parmesh Shahani have been named 2014 Yale World Fellows, taking the number of Indian fellows to 15.

With the addition of Das and Shahani, India has more fellows in the global Yale World Fellows network than any other country since the programme was established in 2002 by the New Haven, Connecticut-based Ivy League university.

The Yale World Fellows Programme is Yale University's signature global leadership development initiative and a core element of Yale's ongoing commitment to internationalisation, according to the university.

"Like prior cohorts, the 2014 Yale World Fellows are dynamic, high impact practitioners committed to effecting positive change," said Yale World Fellows Director Michael Cappello, professor of paediatrics, at the Yale School of Medicine.

"Das and Shahani fit that mould perfectly and will bring immense talent and vision to the group."

Nandita Das "has leveraged her international profile to campaign on social issues including child mortality, gender and race issues and violence against women," the announcement noted.

Parmesh Shahani heads the Godrej India Culture Lab, described as "an experimental ideas space in Mumbai at the intersection of academia, business and creative industries".

Das and Shahani are among 16 World Fellows selected in 2014 from a pool of about 4,000 applicants, the university said in a media release.

The 2014 group also includes an Italian robotics engineer and artist, a Pakistani environmental lawyer, a Syrian peace activist and a 2012 candidate for president of Iceland.

This year's cohort brings the total number of Yale World Fellows since the programme's inception in 2002 to 257 Fellows, representing 83 countries.

"It is a privilege to welcome these impressive leaders to campus," said Yale President Peter Salovey. "This innovative programme continues to represent the very best of Yale's efforts to educate and inspire future leaders."

From August to December, the 2014 World Fellows will participate in specially designed seminars in leadership, management and global affairs taught by leading Yale faculty.

They will also engage in discussion and debate with a wide range of distinguished guest speakers, receive individualised professional development training and deliver public talks on their work, their countries and the issues about which they are passionate.

Thirteen previous Yale World Fellows from India are Abhik Sen, managing editor, The Economist Group; Prodyut Bora, national executive member, Bharatiya Janata Party; Unmesh Brahme, India country director, Room to Read; Subhashini Chandran, CEO, Woodbriar Group; Ayush Chauhan, managing director, Quicksand; Celine D'Cruz, coordinator, Slum Dwellers International; Paromita Goswami, founder, Elgar Pratishthan and Shramik Elgar; Monika Halan, editor, Mint Money; Sonali Kochhar, clinical research and drug development specialist, PATH; Nachiket Mor, director, Board of IKP Centre for Technologies; Chetna Gala Sinha, chair, Mann Deshi Mahila Group; Amit Wanchoo, managing director, Eaton Laboratories and Ruchi Yadav, senior programme officer, The Hunger Project.

Actress Vidya Balan has become Bollywood's quintessential ambassador of the sari, and when an Australian designer was asked to create an ensemble for her, she couldn't think beyond the six-yard wonder either.

As part of the Indian Film Festival of Melbourne 2014, festival ambassador Vidya did a photoshoot with celebrated Australian designer Susan Dimasi.

Dimasi presented Vidya in a special sari, the fabric of which was specially designed by her. The sari was the result of handweaving a textile with silk ribbon through a rubber net.

The handwoven textile was exhibited at the prestigious Melbourne Now arts exhibition at the iconic National Gallery of Victoria and then draped on Vidya as a sari, said a statement.

Apart from Dimasi, Akira Isogawa, a prominent contemporary designer, was given a chance to dress the acclaimed actress.

Isogawa, who has even dressed Cate Blanchett in the past, created a special dress for Vidya. It was a fusion of his Japanese roots and Australian chic.

The Indian Film Festival of Melbourne runs from May 1 to May 11, screening over 45 films with over 30 Australian premieres. The festival will be opened by the legendary Amitabh Bachchan.

Digital entertainment studio Rajshri Entertainment has unveiled Telly Masala - a Hindi language entertainment news channel on web and mobile platforms.

The channel will offer latest TV news, gossip, drama, behind the scenes, exclusive interviews, fashion trends and insights into the lives of popular TV stars.

“Hindi TV stars have a huge fan following that is distinct from and is as dedicated as any top Bollywood star. We hope our new digital channel Telly Masala will bring our viewers closer to their favourite TV stars and shows, making them accessible to viewers worldwide anytime, anywhere and on any device,” Rajjat A. Barjatya, managing director and CEO, Rajshri Entertainment Pvt. Ltd., said in a statement.

A new collection AND LIVA has been unveiled by westernwear brand AND in collaboration with Aditya Birla Group's fibre division - Birla Cellulose. It is said to be a "summer delight".

LIVA is a natural fabric from the pulp and fibre business of Aditya Birla Group.

“The collection is the perfect summer delight for all women who want to look effortlessly chic and feel soothingly comfortable.

"The pleasing softness and flow of LIVA envelopes the wearer in its glamorous liquid drape offering absolute ease and style for a look that spells comfort chic,” Anita Dongre, creative director, AND, said in a statement.

The AND LIVA Collection consists of shirt dresses, shift maxis, palazzo pants and much more in bright colours like magenta and aqua blue.

Famed music composer Bappi Lahiri, contesting the Lok Sabha polls on a Bharatiya Janata Party (BJP) ticket, Monday filed his nominations from the Sreerampur parliamentary constituency in West Bengal.

Accompanied by his son, daughter and son-in-law, Lahiri filed his papers for the seat which comprises parts of Hooghly and Howrah districts.

The effervescent 61-year-old music composer has promised to bring in Bollywood superstar Salman Khan and melody queens Lata Mangeshkar or Asha Bhosle to boost his campaign.

Actor Arjun Kapoor says he relates to the emotions that his character Krish goes through in "2 States".

"I relate a lot to the emotions of Krish and that is what mattered when I decided to do the film," he said.

"He is a very family-oriented, very righteous person by nature and he has taken his mother's side and tried to fill that void that is there because of certain conflicts between the father, son and the mother," the 28-year-old said here Monday at the launch of the new cover of the book "2 States."

"Every family has issues that subconsciously exist in our day-to-day lives. They come out only when something big like a marriage or taking up a job happens. The conflict arises at that moment. So '2 States' deals with that very interestingly," he added.

The film "2 States" is based on the popular novel by author Chetan Bhagat by the same name.

Arjun said that Ronit Roy and Amrita Singh, who play his parents in the film, made it very easy for him to pull off the kind of emotions the character required.

"Where Ronit and Amrita are concerned, they both are fantastic actors and they made it very easy for me to work with them and pull off a very difficult layer of the film," said Arjun.

"I know it appears as a broad family and romantic film but there is an emotional layer that comes in this journey of the boy when he is trying to convince everyone that two people who love each other deserve to be together," he added.

"2 States" also features Alia Bhatt, who will be seen romancing the actor in the film that hits theatres April 18.

The sounds of new voices and composers are being heard in the Hindi film industry more than ever before, but tackling filmmakers' rush for "established" names as well as dodging the chance of getting stereotyped is a challenge that many face, says a Bollywood music director.

His association with Bollywood dates back to the early 2000s, but Tapas Relia has come to understand that "you can be a decade old in the industry with 15 small films under you, and still go unnoticed by the big banners".

"The industry today has a lot of independent producers/directors who are always on the lookout for fresh talent, either because they want a new sound, or because they don't have lavish budgets, or both," Relia, who composed unique numbers for the acclaimed "Lakshmi", told IANS in an email interview.

He admits fresh talent is getting a platform in the industry, but he makes no bones about saying that "the overall situation is still the same if not worse".

"Big producers with big money would still go to established composers. The industry still suffers from 'let's be safe' syndrome by a large measure," added Relia, whose credits include the hugely popular ad jingle "Kya aap Close-Up karte hain?"

It opened doors for him to compose for several ad commercials, and his tryst with film assignments began with "Hanuman", an animation feature film which made spiritual music uber cool. Relia even composed for "Return Of Hanuman", but then he feared getting typecast.

"Since 'Hanuman', practically every (Hindi) animation film that released had been offered to me one way or another. Saying no to so many projects was not easy, but being typecast as the guy who only does animation or spiritual movies was not what I wanted," added Relia, who later worked on the background score for "Ferrari Ki Sawaari", and "Lakshmi".

What are the parameters for getting selected for a big soundtrack?

"Unfortunately, (it is) driven more by your relationships, your PR , your contacts and your status, than pure talent," added the composer, who grew up in Ahmedabad and shifted base to Mumbai in 1996 for a music career.

He started learning classical piano, clearing seven grades of London's Trinity College, and then did a summer course at New York University, studying film and multimedia composition and computer music.

A lot of people say technology has contributed to the music industry in a huge way, but at the same time, it has made it easy for anyone to become a singer. Is that true?

"It's a myth, a notion that has been blown out of proportion. There are pitch correction softwares, I agree. But for them to work, you need to be a good enough singer to begin with. No software can turn a non-singer into a singer so good that you don't realise it. And contrary to what the layman thinks, these correction softwares are not 'click-a-button-and-fix' solutions.

"Minor corrections can take hours and be exhaustive. And no composer in his right state of mind will go through the ordeal just to get a non-singer to sing.

"I will, however, agree that technology has indeed contributed a lot for genuine composers who are always pushing the boundaries to achieve bigger and better results, either in efficiency, saving costs, or collaborations with artists across the globe," he said.

Nevertheless, he agreed technology has eased out things for non-composers.

"There are lots of easily available softwares that actually help you make a song without you knowing anything about music. And because of that, song writing has hit a new low, with wannabes out there in the market.

"Right now, it is plaguing the independent music scene more than Bollywood though. The onslaught of instinctive and inspired composers is higher than ever before. It's the first time that we are seeing heaps of so-called composers, who can't play a single musical instrument, other than the laptop," he added.

Actress Alia Bhatt chose to remain silent when asked to confirm whether she is working with Shahid Kapoor in Vikas Bahl's next project "Shaandaar" and says that she would love to work with the actor in future.

When asked if she was paired opposite Shahid in "Shaandaar", she said: "...Shahid is a fantastic actor and a dancer. He is one of the best dancers we have..I would love to work with him in future."

The film is slated to go on the floors in August.

The actress, who is daughter of filmmaker Mahesh Bhatt, made her Bollywood debut as a fashion-conscious and arrogant young girl in "Student Of The Year" and went to play a deglamourised character in "Highway".

Alia says at the end of the day, talent matters.

"I am a directors child and for me he is my father. I was kept away from the industry during my growing up days. First time I was on set when I shot for 'Student Of The year'. Eventually what you become is because of your talent. You have to have a talent. Audience want to see good work."

Action star Akshay Kumar is busy producing films, but says he has no interest in donning a director's hat in the future.

He was present at the trailer launch of the film "Fugly", which he has produced with Ashwini Yardi under their Grazing Goat Pictures banner.

Asked if he ever plans to turn to direction, he said: "I don't want to go into direction, I am happy where I am. I don't want to direct even. Why should I do anything that I don't know?"

The 46-year-old, who has impressed with his acting and daredevil stunts in various films, ventured into film production in 2008 and opened his production house Hari Om Entertainment.

He then launched his second production house Grazing Goat Pictures with Ashwini Yardi in 2011. The first film under Grazing Goat Pictures was "OMG - Oh My God!".

Currently, Akshay is busy shooting for his next "Gabbar".

Meanwhile, "Fugly", directed by Kabir Sadanand features newcomers Mohit Marwah and Kiara Advani. Besides, it also features boxer Vijender Singh and actor Jimmy Shergill.

Women with curves often don’t stock up stylish pieces in their wardrobe. An expert suggests tailored outfits, flared silhouettes and more to make voluptuous women also look in vogue.

Jasmin Kerawalla, owner and creative director of COCO boutique, shares tips on how plus-size women can spruce up their wardrobe:

* Trim and tailored: Incorporate this season’s key trend, which is layering. Floppy jackets or cardigans or shrugs are a huge no. Wear a well-fitted jacket over a fitted dress or shirt for a clean look.

* Flare a little: Skinny pants are a no go. The flared silhouette is in this season’s must-have! Opt for boot-cut pants and A-Line skirts, a tamed version of the flared look. This will flatter your body’s curves, without drawing attention to a heavier lower body.

* Ankle-length dresses: The trend of a solid long silhouette leans down most body types. Opt for this style in this season’s candy coloured hues for a fun day look.

* Broad belts: Accessorising a neutral coloured outfit with a key broad belt is a great way to spruce up a bland look! Select a broad belt to hide an unshapely belly, and make your waist look thinner.

Sporting his trademark chunky gold chains and sunglass, the man croons in his inimitable voice "De De Pyar De, De De vote de". The hit song is chorused by the crowds. Much like his chart busting songs, BJP candidate, music composer and singer Bappi Lahiri's road shows are a smash hit here.

The portly celeb is almost playing the Pied Piper to people of all hues - men, women and children, who have been following their "Bappi da" daily through the small towns and villages as he seeks people's blessings for the Sreerampur Lok Sabha constituency that stretches across five assembly segments in Hooghly and two in neighbouring Howrah districts.

"I believe in deeds and not mere words. I am into politics but am not a politician. I am not here to make promises, I am here to work, I want my deeds to speak for myself," Lahiri tells IANS during one of his blockbuster early morning road-shows in this town, a former Danish Colony in Hooghly district.

He has promised to put the town on the world tourism map if elected.

Always game to enthralling the maddening crowd, the composer - who ruled the charts in the 1980s and 1990s - would tweak impromptu some of his mega hits during his campaign, tickling the musical bone in many.

The "Disco King" has also composed "Sreerampur Ke Janai Pronam" - (my respectful greetings to the people of Sreerampur) in a take-off from the ever popular number "Guruke Janai Pronam" (my respectful greetings to my mentor) from the superhit Bengali movie "Guru Dakhina" in which he had scored the music.

"Music is my soul, Bappi Lahiri has no existence without music. Naturally the essence of my political campaign is my commitment, and of course music," says the pioneer of disco beats in India whose refreshing, vibrant, and rhythmic music had the nation dancing for decades.

The people of Sreerampur who can't have enough of the famed musician are all set to get more star struck - Lahiri is roping in Bollywood megastar Salman Khan, 'Dreamgirl' Hema Malini and melody queen Lata Mangeshkar to canvass for him.

"People will get to see them soon," says the singer-composer, who has also acted in several films including the Kishore Kumar directed "Badhti Ka Naam Dadhi".

Reaching out to his electorate, Lahiri asks about their needs and aspirations. He hopes to cash in on what he calls "the growing resentment" against sitting MP from Trinamool Congress Kalyan Banerjee.

"This place which can be an enviable tourist destination, has been a symbol of neglect. Most of the jute mills have closed down, roads are broken, historical monuments are lying in shambles. There is a lot of work to be done," says Lahiri, who has declared he would be setting up a music academy here.

Hoping to ride the "countrywide wave" of party's prime ministerial nominee Narendra Modi, Lahiri is confident of getting the popular mandate in his favour from the constituency where the BJP candidate had lost his security deposit five years back.

"The unending love and adulation which the people here have been showering on me is a clear indication that they are aspiring for a change. I am confident of contributing towards BJP's commitment to take the country forward," says Lahiri.

The 61-year old says taking the political plunge was a conscious decision, emanating from his desire to repay his admirers.

His views found resonance in both his electorate and party leaders.

"He may not speak like an astute politician, but he sounds convincing. He seems honest from his words and we sincerely believe he would work for us," says Chaitali Das, one of the many women here who believe in the man's words.

Party district president Krishna Bhattacharjee says: "The Trinamool is growing wary of Bappi da's popularity. His banners, posters have been torn and even complaints have been made against his road-shows saying they are blocking traffic."

With Sreerampur having never voted the same person twice in the last 15 years, Lahiri is hoping to sing his way to parliament. But despite the adoring crowds he is drawing, it remains to be seen how much of these translate into votes.

Actor Imran Khan, who has stepped out of Vikramaditya Motwanee's film "Bhavesh Joshi", says there was no "bad reason" behind his decision to leave it.

"I don't like to talk about reasons for not doing a film. It's disrespectful. There is no bad reason for leaving the film," Imran told IANS.

"There's something between him and me, so I don't want to disrespect anyone," he added.

Imran was to play the lead in "Bhavesh Joshi".

Last seen in "Gori Tere Pyaar Mein", the actor is currently awaiting the arrival of his first baby with wife Avantika.

His films haven't fared very well at the box office, and Imran says it is indeed "disappointing".

"Of course, it's disappointing, but one should learn to deal with it. I have always been choosy. I have done films that I have believed in. I don't think I have made foolish choices at all," he added.

Veteran Indian actor Anupam Kher says his directorial "I Went Shopping For Robert de Niro" is a tribute to the Hollywood star, who has "something else" about his talent.

In an extensive interview, Anupam Kher spoke of what went behind creating the film on his "Silver Linings Playbook" co-star, and his hopes for its release.

Excerpts:

Q. Your film 'I Went Shopping For Robert de Niro' is being premiered at the the IIFA this year. Why have you directed a film on de Niro?

A. To me, quite simply, he is the best actor in the world. Which is not to say that I don’t respect other actors. There are many brilliant actors, including our own Dilip Kumar, but Robert de Niro is something else. Luckily. I got to know Robert during the shooting of 'Silver Linings Playbook'. He readily agreed to let me make this film.

Q. You’ve made the film in a very unique format.

A. Yes, I’ve made the film as short feature-film. That means the running time has to be less than 40 minutes. But it’s a feature film and not a documentary on de Niro. It’s actually a tribute from our acting school to the greatest actor alive. It’s subtle tribute, not gushy and in-your-face.

Q. The only other film you’ve directed is "Om Jai Jagdish" many years ago. What prompted you to return to direction?

A. It was the enthusiasm level of Shivangi Kshirsagar, who is a student in my acting school. She has written the script for 'I Went Shopping For Robert de Niro' and also played the lead in my film. I had actually sent her and another girl to buy a gift for de Niro when I was working with him in 'Silver Linings Playbook'. I was traveling while shooting with Robert.

Q. You asked Shivangi to buy a gift for de Niro?

A. Yes. She had asked me what she could get. I told her to get something that he likes. Shivangi searched on the internet to know more about de Niro’s likes and dislikes. They found nothing about him on his personal life. There were only the details of his professional life. There is nothing on his personal likes and dislikes anywhere.

Q. That’s quite amazing. Is that how the film was born?

A. Yes. When I returned to India, Shivangi came to me with a script about two girls who are at the crossroads of their lives had to go shopping for a gift for the greatest actor in the world, and how the experience changed their lives. It is a fascinating story of how Robert de Niro affects the lives of these two girls while remaining completely oblivious of the impact he has made on these anonymous lives of two girls on the streets of Mumbai.

Q. You shot the film on actual locations in Mumbai?

A. Yes, we shot it guerrilla style on the streets of Mumbai, and that too during Holi. We rehearsed in our acting school. Then the crew went out and I gave them instructions from a car on a walkie-talkie. On the day when the two girls had gone shopping, it was Holi. The film’s team consists of my staffers. I’ve used the actors from my school, the CEO and receptionist from my office...everyone who had a hand in buying that gift for Robert, plays a part in the film.

Q. Was it easy getting de Niro’s permission?

A. Luckily for me, we bonded when we worked together. When I asked him if we can use his name, he readily gave his consent. We showed him the film recently. He has been very generous to us.

Q. What was his reaction?

A. We sent it over to the US for him to watch. He was overwhelmed. He was embarrassed by the praise. And I am not surprised. It’s a feature film, and it’s tribute to him, though he doesn’t feature in it. Robert was very happy with the film. Then he came to my acting school in November. I gave him the gift which we had bought for him and which was the subject of the film.

Q. What was the gift?

A. That is the surprise element of the film. The two girls in the film actually shopped for Robert de Niro’s gift when we shot the film. So it’s shot in real time. The film’s last shot shows me giving the gift to de Niro.

Q. What release plans?

A. It gets premiered at IIFA and will also be screened at the Cannes International Film Festival in May. I won’t be able to attend it, but I’ll send my lead actress. Lots of people have seen it abroad. But only a handful have watched it in India. We will be releasing it commercially both internationally and in India. Hopefully, we will find a good way to release my short film as a full-length feature film.

Actress Deepika Padukone, who gave four back-to-back hits last year, has been signed as the brand ambassador of Lifestyle International Pvt. Ltd.'s ethnic wear brand Melange by Lifestyle.

The 28-year-old recently shot for the latest spring-summer campaign for the brand and she will also be endorsing the brand for its autumn-winter range.

"Melange by Lifestyle has an amazing range of salwar, kurtas and churidars. The most amazing part about it is that it is ethnic yet so contemporary. I think it is perfect for modern Indian woman," Deepika said in a statement.

She was also recently appointed the brand ambassador of cereal brand Kellogg's.