He is quite popular on the small screen, but Ram Kapoor, who is also active in films, says currently his movie projects are getting importance.
Right now seen in a vital role in popular TV show "Bade Achhe Lagte Hain", he has films like "Santa Banta" and "Shaadi Ke Side Effects" in his kitty and explains that due to the magnitude of the projects, films are getting precedence over his television assignments.
"As of now, the kind of projects I am doing are so big...I don't have a choice...films are getting precedence. When you are working with people who are very big, then you have to give them preference. But this is temporary," Ram told IANS here.
"I have a good business manager who handles all my dates and schedules. I try to shoot half-a-month for TV and rest for films. We are managing it well so far...let's see how it goes," he added.
In over a decade, Ram has played various roles on the big screen - an IAS officer in "Hazaaron Khwaishein Aisi", a loving uncle in "Udaan" and as a hyper dad in "Mere Dad Ki Maruti".
Talking about different kind of roles he does in films, the 39-year-old said: "I like the variety. I don't like segregating and saying this is my favourite...I don't like to get stuck in the same kind of role again and again."
Having said that, Ram feels that "at the end of the day, it is only your work that will speak for you".
"I try and cater to my audience as much as possible and be exactly the way they want me to be. I have a good sense of what they (viewers) like about me and try and follow that," he added.
Popularity also has its own side effects.
Agreeing with that, Ram said it is impossible to have a personal life as celebrities constantly have to be in the public eye.
"Your life is not your own anymore. You have to be in the public eye always. But I am not complaining...I love my job," said the actor who was also seen in "Student Of The Year".