Debutant director Milind Rau is confident that his upcoming Tamil film "Kadhal 2 Kalyanam" (K2K) will break all the cliches related to love stories.
"I personally haven't seen a story in this genre that talks about the journey from falling in love to getting married (deciding to get married, sorting it out with each others' families, etc.) We've seen cliched stories about people falling in love or what happens after marriage, but not the story that happens in K2K," Milind told IANS.
"There is no particular antagonist who is trying to stop them from getting married. All the problems arise from the interactions that the lead characters have with people around them. So that's also different," he said, describing his film as "feel-good, breezy romantic-comedy".
The film's shooting started over three years ago and Milind says the delay has been because of "some issues on the production front".
Has delay affected the film?
"Looking at the way the new theatrical trailer has gone viral, I feel there is still curiosity around our film. We plan to have an innovative social media campaign to regenerate the buzz," he said.
Starring Sathya and Divya Spandana in the lead roles, K2K also features a host of other actors such as Nagendra Prasad, Kasthuri, Anuja Iyer, John Vijay, Mouli, Devadarshini and S.N. Lakshmi.
Milind says first-time directors should know his target audience.
"I think it's important as a debutant to be very clear about segment you're catering to. Something totally experimental can be made at a modest budget and still work; or something that pushes the envelope within the commercial boundaries can be made with a star on a lavish budget and still back its cost of production," he said.
Shot in and around Chennai, K2K is likely to hit the screens in September. It is produced by Mirchi Movies and East Coast Entertainment.
He feels it's important to remember that cinema is also a profit making business.
"End of the day, it's a business and all businesses have to be profitable. A director should keep that in mind, instead of being experimental for the sake of being new-age," said Milind.