Tarun Tahiliani stands tall as one of the country's foremost designers with his unique sensibilities and celebrity clientele. He has now entered the digital space by opening his online shopping store.
"I am excited to have now opened our collection to a global audience. Internet is the affluent shopper's constant companion and we felt the need to be there without compromising on our product quality," the designer said in a statement.
The online store - taruntahiliani.com - will provide shoppers a full experience to know the brand, view all products, zoom into collections and purchase from all over the world with deliveries within two weeks both in India and internationally, depending on country of shipping and easy payment gateways.
“We have been working on economies of scale for our ready to wear and occasion wear, finally we are ready to fulfill the demand and supply chain and introduce our e-commerce avatar - taruntahiliani.com - shortly you will even see a capsule collection that will be for sale online only,” he added.
The Tarun Tahiliani Design Studio divides it’s offerings into different categories like ready-to-wear, occasion wear and couture.
While a customer will have online accessibility to the latest spring-summer 2014 ready-to-wear and occasion wear for both men and women; the bridal and couture collection will have a select showcase and the customers can engage in a dialogue and request for an appointment directly through the website.