Superstar Hrithik Roshan unveiled the first look of the most awaited movie of the year Krrish 3 during his live video chat on Facebook today. Fans around the world were left spell bound when much to their surprise, none other than his co-star Priyanka Chopra joined him during the chat! The first look of the movie was unveiled via a digital motion poster of the movie. Hrithik Roshan also posted the film poster on Instagram and marked his arrival on Instagram account (@hrithikroshan). The wildly popular Krrish franchise under the Filmkraft Productions banner partnered with Hungama Digital Media Entertainment Pvt. Ltd. and reached 63 million people through the promotion. Hungama created the first Krrish 3 motion poster. The immediate numbers showed that the Facebook Live Video Chat had over 4.15l akh participants from 60 countries. There were more than 2 lakh Krrish 3 tweets. These numbers are a new record on the digital platform.
Hrithik answered questions on topics varying from his Krrish franchisee, handling success, hard work, his personal life, his co-actors, family, fatherhood and much more. Hrithik told his fans that his real life superhero is his father – Rakesh Roshan. He went ahead to tell his fans about a few things they can expect in his forthcoming film. He also spoke about the challenges he faced during the shoot of the film, with the various stunts that were required to play a super hero. He let his fans into his personal space and shared his principles, inspirations & the philosophies he lives by. One line that left the audience awed by the super hero was ‘What makes you beautiful is what you do.’
The surprise package during the chat - Priyanka Chopra joined in from Mumbai and answered a few questions for her fans. She spoke about movie, her character in the movie and her upcoming music album.
The very energetic, Radio City RJ -Archana hosted the chat with Hrithik Roshan and became the voice of the millions of fans who sent their questions.
Combining various powerful social media platforms like – Facebook and Instagram, Krrish 3 has gone beyond the traditional realms to engage with fans right from day one. This campaign signifies the innovative use of social media to maximise personalised outreach for consumers.