Members of Indie-pop band Indian Ocean have shot an advertisement to oppose abuse of animals in circuses.
Band members Rahul Ram, Tuheen Chakravarty, Amit Kilam, Himanshu Joshi and Susmit Sen, who has now quit the band, are seen chained with heavy metal chains in the latest People for the Ethical Treatment Of Animals (PETA) advertisement.
"We are performers and enjoy entertaining our fans, but chaining and beating freedom-loving animals into performing is not entertainment. It's abuse. We're asking all good people of conscience to stay away from any circus that enslaves and harms animals," Indian Ocean said in a statement.
The new ad's slogan is "Try to Relate to Their Fate. Boycott Animal Circuses" and has been shot by leading photographer Anil Chawla, with hair and makeup by Adwita Roy.
Post the shoot came the news that guitarist Susmit had decided to move away from Indian Ocean and that he will be replaced by Nikhil Rao.