At a time when most film promotions are about product tie-ups and mobile games, the makers of upcoming Tamil crime-comedy "Sutta Kadhai" have decided to donate a part of its promotion-budget to facilitate the heart surgery of 10 children.
The donation amount for the children will be issued to SAIL (Save An Individual's Life), an initiative which collects funds to perform cardiac surgery for kids who come from economically weaker section of the society.
"Promotions for a movie are vital. It ranges from half to two times of the production budget. It's expensive, and I believe movie promotions should be meaningful to an extent," the film's producer Ravindar Chandrasekhar, told IANS.
"Libra Productions is very happy to promote for a meaningful cause, concerned to make a child help see this world again with new hope," he added,
It is a gift of hope for the next generation to keep their hearts continue beating.
"When movie production is considered as giving life to hundreds by employing their manpower, why not its promotions considered in benefitting the people," he said.
Chandrasekhar, who is awaiting the release of "Sutta Kadhai" later this month, also has four more Tamil films lined up.
"Nalanum Nandhiniyum", his second production venture, is also ready for release soon.
His third project "Kolai Nokku Paarvai" is currently on floors, while his fourth and fifth projects titled "1+13" and "Mr. & Mrs. Kalyanam", respectively, are in its pre-production stages.
"Sutta Kadhai", directed by debutant Subu, features Lakshmi Priyaa Chandramouli and Venkatesh Harinath in lead roles.