Telugu filmmaker Puri Jagannadh, known for films such as "Shivamani" and "Pokkiri", will produce his upcoming directorial project "Heart Attack" under his newly-floated production banner - Puri Jagannadh Touring Talkies.
Earlier, Puri used to produce films under the Vaishno Academy banner.
"My next film 'Heart Attack' with Nithiin and Adah Sharma will be produced under my new banner - Puri Jagannadh Touring Talkies," posted Puri on his Twitter page.
He has named his new production banner after a theatre.
"On this same name (Touring Talkies) we had a theatre in my childhood. I used to watch movies in that theatre," he further posted.
His last two films "Cameraman Ganga Tho Rambabu" and "Iddarammayilatho" got a lukewarm response at the box-office, and Puri hopes to resurrect his sagging career with "Heart Attack", which is expected to go on floors Aug 30.