The craze for Pawan Kalyan will now be transformed into a Telugu film titled "Pawanism", which will pay tribute to the actor, his popularity and his real life philosophies.
It will be directed by Chaitanya.
"It's our way of paying tribute to someone we all adore. We want to portray his ideologies in the film such that it can move and create a new path for younger generation. We are not cashing in on his popularity. It will be a heartfelt tribute to him," Chaitanya told IANS.
"We were extremely happy to have Pawan Kalyan's brother Naga Babu with us when the film went on floors. We have just started shooting and we intend to wrap it up soon," he added.
The film stars an all new cast of Sudhir, Mahalakshmi and Sindhu in important roles.
"The fund for the film is being chipped in by friends and well wishers. It will be a low budget film, but we wouldn't compromise on the quality of the output," Chaitanya added.
Meanwhile, Pawan Kalyan, brother of actor Chiranjeevi, is awaiting the release of upcoming Telugu action-drama "Attarintiki Daaredhi".