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    While the Dangal wave is sweeping across India, it was Akshay Kumar's Jolly LLB 2 that was grabbing all the attention. The makers of Jolly LLB 2 left no stone unturned in promoting the film.

    Like Aamir cross promoted Ghajini when SRK's Rab Ne Bana Di Jodi had released, Akshay's Jolly LLB 2 makers cross promoted the film with the release of Dangal. The theatre staff were given black robe that the lawyers wear while a huge hammer was installed at many venues, indicating that the trailer of the film would be previewed inside.

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    Get ready to add another song to your playlist as you will be listening to Shreya Ghoshal's song - Singaar Ko Rehne Do, on loop. The song is a part of the album titled Gulzar in Conversation with Tagore.

    While the original lyricist of the song is the legend Rabindranath Tagore, Gulzar Sahab has given additional lyrics. Shantanu Moitra is the music director of the song.

    The narrative of the song is that a woman looks her best when she is herself and Shreya has awoken that emotion perfectly with her voice.

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    The musical teaser of Qubool Hai from Manjari Fadnis and Himansh Kohli's Jeena Isi Ka Naam Hai is out and it is a romantic track regarding young love.

    The singers of the song are Ash King and Shilpa Rao and the words are penned by Ashish Pandit.

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    It is a story that will surely touch many hearts. When she was 18, long before her Bollywood debut, Kangana Ranaut ran into a man who was doing gymnastics at Juhu beach. Impressed, she asked the man, Surya Narayan Singh, to teach her how to do what he was doing. Since then, the actor has been learning yoga from Singh.

    As per sources, it is learnt that the actor has gifted her Guru a two-bedroom apartment in Andheri in a bid to help him start a yoga centre. “The apartment has a spacious balcony, where the yoga classes will be conducted,” said the source close to her.

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    The filmmakers of Jeena Isi Ka Naam Hai have finally released their track, Mujko Tere Ishq Mai Bhigade. The song is a romantic number and has been sung by Ankit Tiwari.

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    Naseeruddin Shah and Arshad Warsi have come together once again to star in Aparnaa Singh's Irada. The powerful duo are known performers and have given some stellar hits in the past. Needless to say, that's some huge potential. The movie which released today also stars Diwakar Kumar, Rumana Molla, Divya Dutta, Sharad Kelkar, Sagarika Ghatge in lead roles.

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    The year 2017 has started on a good note for the Indian film industry. Both Raees and Kaabil went on the hit the bull’s eye at the box office. The spell continued all through February with movies Jolly LLB 2 and The Ghazi Attack.

    There seems to be quite an interesting line up for the month of March as well. Here are five movies that we feel will make a dent at the box office in the month of March.

    Jeena Isi Ka Naam Hai

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    The makers of Phillauri starring Anushka Sharma and Diljit Dosanjh are using technology to an all new level to promote their film!

    Given the fact that Anushka’s character in the film – Shashi – is a friendly ghost who can be present anywhere, at any given point of time, Fox Star Studios is deploying the 3D Projection technology in cinemas to make Shashi interact with cine-goers across the country.

    This is the first time ever that 3D Hologram projection is being used to promote a movie in India.

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    With one of the most anticipated superhero ensembles coming together again in James Gunn's Guardians Of The Galaxy Vol 2, in May, along with Baby Groot going viral, the filming also saw the birth of a new bromance!

    Hollywood veteran Kurt Russel, who along with Sylvester Stallone is joining the cast of GOTG, got alon, and he reveals how he got to know about Chris and became friends!

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    Setting a mark for its innovative and unique marketing approach, the makers of ‘Jab Harry Met Sejal’ have introduced the characters of the film in the most unusual ways. Giving a further insight on Shah Rukh Khan’s character ‘Harry’, the marketers have introduced one of the most interactive chat bots on Facebook for fans to engage with the lead character on the digital medium.

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    Jagga Jasoos brings back the magical team of Disney India, Anurag Basu, Ranbir Kapoor, Pritam and Ravi Varman – that made 2012’s heartwarming Barfi!. And if that was not enough, the gorgeous Katrina Kaif joins them on this adventurous outing this week!
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    Keeping up the streak of unique promotional ideas, the marketers of ‘Jab Harry Met Sejal’ have been making the most of every platform using it to its full potential.

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    Current Indian film industry scenario where films are made every quarter, released and forgotten we don't really expect from the audiences that if the film story have a history they should know about it or we don't have hopes that the audiences would create and emotion from the film.
     
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    While we are just 4 days away from the release of the most awaited film of the year, ‘Jab Harry Met Sejal’, directed by Imtiaz Ali and starring Shah Rukh Khan and Anushka Sharma, here’s a list of the top 5 reasons why fans can't wait to take this magical and picturesque journey with Harry and Sejal this Friday.

    A Fresh New Age Romance
    The film has a fresh and breezy vibe to it, which seems to be working just right. We see the romance between Harry and Sejal growing between their lighthearted conversations, which leaves you with a smile.

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    A good no. of films were released this weekend - Raagdesh,Indu Sarkar,Mubarakaan and Baarat Company. Each of these belonged to a different genre and had its own audience set. Out of all the films the amount of major promotional activities and media attention was done by Mubarakaan considering it to be a commercial family film.

    Raagdesh and Baraat company too had a decent promotional strategy and gained good media attention.

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