This Diwali Facebook ties up with ADHM to reconnect lost connections!

October 25, 2016, 1:04 am

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The biggest social networking platform, Facebook, has teamed up with Ae Dil Hai Mushkil for a first of its kind integration that will see Ranbir Kapoor and Anushka Sharma connect people who have lost touch of each other. The contest titled Ae Dil Ki Facebook gives an opportunity for a person to reconnect with someone special, someone who they have lost touch with due to circumstances outside their control. This is the biggest integration on social media in 2016.

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T-series bid adieu to Ajay Kapoor after a fruitful association of 15 years

October 26, 2016, 8:38 am

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Ajay Kapoor has been with T-series for many years now. During the release of Ki & Ka earlier this year, Ajay had spoken to the media saying that he was thrilled with the success of the film. “We are overwhelmed with the success of the film. The film is loved by the masses & classes which is a great thing," he had said.

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ADHM vs Shivaay : Online rating and its credibility

November 3, 2016, 12:34 am

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The much hyped ADHM vs Shivaay clash happened this Diwali and ADHM has so far won every day against competition. While the youth and families of the country have rooted for ADHM, Shivaay is collecting in single screen territories. However, there is one thing that caught our attention. On leading ticket booking platform Book My Show, Ae Dil Hai Mushkil is rated at 62 percent and Ajay Devgn's Shivaay is rated 74 percent. Now, Ae Dil is a multiplex film and most ticket bookings happen through online portals. Given this basic truth, how Shivaay has more votes than Ae Dil is a total mystery.

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Home Treat: Saqib treats his crew to his family's famous Biryani

December 10, 2016, 1:14 am

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Saqib Saleem is a Delhi boy at heart, in love with spicy, mouthwatering local fare from the capital. Given that his family owns the well known Saleem's restaurant outlets in New Delhi, he is very proud of the Biryani and other North Indian delicacies served here.

While shooting for his next in the city, Saqib decided to share some of this delicious food with his crew members. So he treated the entire film crew to Biryani from the restaurant on the sets. In the slightly wintry weather of Delhi, this spiced rich treat was much appreciated by his crew.

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SRK's Red Chillies secures long-term deal with Netflix

December 15, 2016, 8:14 am

≫ Next: Akshay Kumar's Jolly LLB takes over Aamir Khan's Dangal!

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Shah Rukh Khan's home production banner Red Chillies Entertainment (RCE) and on-demand streaming website Netflix on Thursday announced that films -- old and new -- starring the Bollywood superstar will be exclusively available to the platform's 86 million-plus members globally.

"Red Chillies is surging ahead in global entertainment and for the first time, our great stories are going global on Netflix all at once and crossing all geographical barriers, waiting to be discovered over the world. No more waiting for our fans wherever they are," Shah Rukh said in a statement.

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Akshay Kumar's Jolly LLB takes over Aamir Khan's Dangal!

December 23, 2016, 10:02 pm

≫ Next: Shreya Ghoshal's charismatic voice in Singaar Ko Rehne Do is addictive!

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While the Dangal wave is sweeping across India, it was Akshay Kumar's Jolly LLB 2 that was grabbing all the attention. The makers of Jolly LLB 2 left no stone unturned in promoting the film.

Like Aamir cross promoted Ghajini when SRK's Rab Ne Bana Di Jodi had released, Akshay's Jolly LLB 2 makers cross promoted the film with the release of Dangal. The theatre staff were given black robe that the lawyers wear while a huge hammer was installed at many venues, indicating that the trailer of the film would be previewed inside.

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Shreya Ghoshal's charismatic voice in Singaar Ko Rehne Do is addictive!

January 4, 2017, 1:36 am

≫ Next: The musical teaser of Qubool Hai from Jeena Isi Ka Naam Hai is like a fairytale romance!

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Get ready to add another song to your playlist as you will be listening to Shreya Ghoshal's song - Singaar Ko Rehne Do, on loop. The song is a part of the album titled Gulzar in Conversation with Tagore.

While the original lyricist of the song is the legend Rabindranath Tagore, Gulzar Sahab has given additional lyrics. Shantanu Moitra is the music director of the song.

The narrative of the song is that a woman looks her best when she is herself and Shreya has awoken that emotion perfectly with her voice.

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The musical teaser of Qubool Hai from Jeena Isi Ka Naam Hai is like a fairytale romance!

January 13, 2017, 1:56 am

≫ Next: Kangana Ranaut gets generous; gifts houses to her Yoga Guru and sis Rangoli

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The musical teaser of Qubool Hai from Manjari Fadnis and Himansh Kohli's Jeena Isi Ka Naam Hai is out and it is a romantic track regarding young love.

The singers of the song are Ash King and Shilpa Rao and the words are penned by Ashish Pandit.

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Kangana Ranaut gets generous; gifts houses to her Yoga Guru and sis Rangoli

February 6, 2017, 7:46 am

≫ Next: Jeena Isi Ka Naam Hai: Mujko Tere Ishq Mai captures Himansh Kohli and Manjari Fadnis' love story perfectly!

≪ Previous: The musical teaser of Qubool Hai from Jeena Isi Ka Naam Hai is like a fairytale romance!

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It is a story that will surely touch many hearts. When she was 18, long before her Bollywood debut, Kangana Ranaut ran into a man who was doing gymnastics at Juhu beach. Impressed, she asked the man, Surya Narayan Singh, to teach her how to do what he was doing. Since then, the actor has been learning yoga from Singh.

As per sources, it is learnt that the actor has gifted her Guru a two-bedroom apartment in Andheri in a bid to help him start a yoga centre. “The apartment has a spacious balcony, where the yoga classes will be conducted,” said the source close to her.

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Jeena Isi Ka Naam Hai: Mujko Tere Ishq Mai captures Himansh Kohli and Manjari Fadnis' love story perfectly!

February 7, 2017, 3:19 am

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The filmmakers of Jeena Isi Ka Naam Hai have finally released their track, Mujko Tere Ishq Mai Bhigade. The song is a romantic number and has been sung by Ankit Tiwari.

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Will poor promotional strategy be the reason for Irada's impending failure!

February 17, 2017, 4:24 am

≫ Next: 5 Amazing movies that will rock the box office collections in March

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Naseeruddin Shah and Arshad Warsi have come together once again to star in Aparnaa Singh's Irada. The powerful duo are known performers and have given some stellar hits in the past. Needless to say, that's some huge potential. The movie which released today also stars Diwakar Kumar, Rumana Molla, Divya Dutta, Sharad Kelkar, Sagarika Ghatge in lead roles.

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5 Amazing movies that will rock the box office collections in March

February 28, 2017, 7:42 am

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The year 2017 has started on a good note for the Indian film industry. Both Raees and Kaabil went on the hit the bull’s eye at the box office. The spell continued all through February with movies Jolly LLB 2 and The Ghazi Attack.

There seems to be quite an interesting line up for the month of March as well. Here are five movies that we feel will make a dent at the box office in the month of March.

Jeena Isi Ka Naam Hai

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​Anushka Sharma uses 3D Projection Technology to promote Phillauri!

March 10, 2017, 10:50 pm

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The makers of Phillauri starring Anushka Sharma and Diljit Dosanjh are using technology to an all new level to promote their film!

Given the fact that Anushka’s character in the film – Shashi – is a friendly ghost who can be present anywhere, at any given point of time, Fox Star Studios is deploying the 3D Projection technology in cinemas to make Shashi interact with cine-goers across the country.

This is the first time ever that 3D Hologram projection is being used to promote a movie in India.

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Chris Pratt and Kurt Russel is the new bromance in Hollywood!

April 4, 2017, 4:10 am

≫ Next: 'Jab Harry Met Sejal' becomes the first Indian film to launch an immersive chat bot

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With one of the most anticipated superhero ensembles coming together again in James Gunn's Guardians Of The Galaxy Vol 2, in May, along with Baby Groot going viral, the filming also saw the birth of a new bromance!

Hollywood veteran Kurt Russel, who along with Sylvester Stallone is joining the cast of GOTG, got alon, and he reveals how he got to know about Chris and became friends!

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'Jab Harry Met Sejal' becomes the first Indian film to launch an immersive chat bot

July 8, 2017, 2:34 am

≫ Next: Jagga Jasoos: 6 Reasons why you shouldn't miss the Ranbir Kapoor-Katrina Kaif starrer

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Setting a mark for its innovative and unique marketing approach, the makers of ‘Jab Harry Met Sejal’ have introduced the characters of the film in the most unusual ways. Giving a further insight on Shah Rukh Khan’s character ‘Harry’, the marketers have introduced one of the most interactive chat bots on Facebook for fans to engage with the lead character on the digital medium.

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Jagga Jasoos: 6 Reasons why you shouldn't miss the Ranbir Kapoor-Katrina Kaif starrer

July 14, 2017, 2:57 am

≫ Next: Harry and Sejal encourage audiences to take up the Tongue Twister Challenge Through Twitter Conversational Ads

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Jagga Jasoos brings back the magical team of Disney India, Anurag Basu, Ranbir Kapoor, Pritam and Ravi Varman – that made 2012’s heartwarming Barfi!. And if that was not enough, the gorgeous Katrina Kaif joins them on this adventurous outing this week!

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Harry and Sejal encourage audiences to take up the Tongue Twister Challenge Through Twitter Conversational Ads

July 18, 2017, 10:57 pm

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Keeping up the streak of unique promotional ideas, the marketers of ‘Jab Harry Met Sejal’ have been making the most of every platform using it to its full potential.

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Here's how Raagdesh director Tigmanshu Dhulia got the patriotic side out of the audience

July 26, 2017, 5:39 am

≫ Next: 5 reasons why we can't wait to watch Jab Harry Met Sejal

≪ Previous: Harry and Sejal encourage audiences to take up the Tongue Twister Challenge Through Twitter Conversational Ads

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Current Indian film industry scenario where films are made every quarter, released and forgotten we don't really expect from the audiences that if the film story have a history they should know about it or we don't have hopes that the audiences would create and emotion from the film.

 

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5 reasons why we can't wait to watch Jab Harry Met Sejal

July 31, 2017, 5:35 am

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While we are just 4 days away from the release of the most awaited film of the year, ‘Jab Harry Met Sejal’, directed by Imtiaz Ali and starring Shah Rukh Khan and Anushka Sharma, here’s a list of the top 5 reasons why fans can't wait to take this magical and picturesque journey with Harry and Sejal this Friday.

A Fresh New Age Romance
The film has a fresh and breezy vibe to it, which seems to be working just right. We see the romance between Harry and Sejal growing between their lighthearted conversations, which leaves you with a smile.

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Word of Mouth worked for Indu Sarkar

July 31, 2017, 7:54 am

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A good no. of films were released this weekend - Raagdesh,Indu Sarkar,Mubarakaan and Baarat Company. Each of these belonged to a different genre and had its own audience set. Out of all the films the amount of major promotional activities and media attention was done by Mubarakaan considering it to be a commercial family film.

Raagdesh and Baraat company too had a decent promotional strategy and gained good media attention.

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